My Journey Creating a Free Android Game Store...
Our Journey
Discover the story behind India's most affordable digital marketplace
Our Mission
To democratize digital content access across India by providing an affordable alternative to expensive platforms, ensuring everyone can enjoy apps, games, and digital services without financial barriers.
Our Vision
To become India's leading digital marketplace that champions affordability, cultural relevance, and innovation while empowering millions of users with accessible technology solutions.
We are thrilled to introduce URD Play—an innovative platform that will revolutionize the online marketplace for apps and digital content in India. Since its launch on March 6, 2012, the Google Play Store has held a commanding presence in this market, but we recognize that many users struggle with the high subscription fees associated with its services. Currently, Google charges Rs 99 per month or Rs 889 annually, which is simply not sustainable for a significant portion of the Indian population.
At URD Play, we are proud to offer a compelling alternative that puts the needs of the user first. Our subscription plan is not just affordable; it stands at a competitive rate of Rs 49 per month, allowing users to save Rs 50 and achieve a remarkable 50.5% reduction compared to Google's monthly fee. Our annual subscription is priced at only Rs 399, translating to an impressive savings of Rs 500 annually, or 55.6% less than the Google Play Store.
The inspiration for URD Play is rooted in our personal experiences as students who faced financial constraints while trying to access the digital world. When we attempted to purchase a subscription to Google Play, we quickly realized it was out of reach. Further explorations of alternative platforms fell short as they shared similar pricing models. This led us to confidently conclude that there is an urgent need for a service that genuinely prioritizes affordability and accessibility.
Fueled by our determination to effect change, we set out to create our own Play Store. Securing funding was initially a hurdle, but we creatively devised a plan to save Rs 500 from our monthly pocket money of Rs 1,000. Living on this reduced budget for 30 days was tough, but our unwavering belief that perseverance leads to success kept us focused.
Despite lacking support from our parents, who were understandably focused on funding our education and skeptical about our entrepreneurial aspirations, we remained resolute in our mission.
After months of hard work, research, and planning, we are excited to announce that URD Play is set to launch in December. We have developed a variety of gift cards, available for Rs 50, Rs 100, and Rs 200, to make it easy for you to share our services with friends and family. Additionally, our comprehensive user guide will ensure a seamless experience for all users.
Our research has conclusively revealed that India is ready for its own Play Store developed by and for its people. This realization drives our passion and commitment to serve our nation. Our slogan, "Your Phone, Your Language, Your Play Store," embodies our dedication to honoring Indian culture and empowering users with a platform designed to meet their unique needs.
To celebrate our launch, we are offering a complimentary one-year subscription to YouTube and Spotify for our first 108 valued customers, showcasing our commitment to providing exceptional value.
We invite you to support URD Play. While some may misinterpret our intentions, we are here to clear the air: our primary goal is to tackle the real challenges users face in accessing affordable digital services.
We are confident that, after learning about our mission and vision, you will join us in this exciting journey. Together, we will build a platform that meets the needs of users across India while promoting cultural pride and economic empowerment.
Thank you for your support.
Warm regards,
URD Play Team
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